by Ray Waddell, Nashville
U2 will perform the 110th and final show of its monster U2 360 Tour Saturday (July 30) in Moncton, New Brunswick, wrapping up not only epic technological and musical achievements, but also going into the history books as the biggest tour ever.
When the final numbers are tallied, U2 360 will record a gross of $736,137,344 and total attendance of 7,268,430, Billboard.com has learned, both the highest tour tallies ever reported to Billboard. U2 broke the Rolling Stones' previous gross record of $558 million on April 10 in Sao Paulo, Brazil, as first reported on Billboard.com April 8.
The success of 360 is a testament not only to the enduring global appeal of the band, but also its ground-breaking -- and risky -- 360-degree production, which increased the capacities of stadiums by as much as 25%.