Lead issues video apology for marketing stunt at September Apple launch in which new album was given to 500 million users
by Robert Booth, The Guardian
For a global rock band that has sold more than 150m records worldwide, won 22 Grammy awards and has a frontman whose ego is as big as the stadiums they sell out, U2's explanation for why gave away their latest album to half a billion iTunes users seems unlikely: they were worried that otherwise no one would listen.
The Irish band's lead singer, Bono, has issued a contrite video apology for last month's marketing stunt which angered thousands of users of the music software who found that regardless of their tastes they woke up one day to find U2's album Songs of Innocence had appeared on their phones or iPods. U2 worked with Apple to ensure the album, which received a lukewarm critical reception in some quarters, was given away to an estimated 500 million iTunes account holders as part of the promotional exercise that went along with the launch of the California tech giant's latest phone.
Bono apologised in response to a question from a Facebook user named Harriet Madeline Jobson in a question-and-answer session on the social network site which had been billed as a celebration of the launch of the band's 13th studio album of a 34-year career. She asked: "Can you please never release an album on iTunes that automatically downloads to peoples' playlists ever again? It's really rude."