"They might as well be selling Buicks," writes the host of KCSN's morning show
By Nic Harcourt, The Hollywood Reporter
U2 has always been about messages.
In the band's early days in Dublin, beginning with the 1980 album Boy and its hit single "I Will Follow," they openly addressed Bono and the Edge's Christianity, along with commentary on the Troubles in Northern Ireland. As the group got bigger, some 2 billion TV viewers watched in 1985 as U2 delivered their socially conscious lyrics at Live Aid, playing anthemic music with unbound zeal and earnestness. By the beginning of the 1990s, as Communism fell in Eastern Europe, the albums Achtung Baby and Zooropa reflected the hopes of a generation while taking a sarcastic swipe at the commercialism of modern culture that they themselves were a part of.
Make no mistake, U2 are an important part of rock 'n' roll history.
But what happens when the art becomes the ad? Complete with a $100 million media spend and the subtlety of an Ikea catalog stuffed in your mailbox or phone book chucked at your front door? What's the message today: Show us the money?